.NEARLY ONE BILLION people are actually casting their votes in India's general election. It is the greatest autonomous physical exercise in past history-- and also could possibly additionally be the most pricey. Costs is actually anticipated to reach 1.35 trn rupees ($ 16bn), depending on to the Facility for Media Research Studies (CMS), an Indian non-profit. That would be much more than double the quantity devoted in the previous vote-casting in 2019 as well as even surpass the cash splashed in The United States's presidential election in 2020. Why do Indian political events invest such huge amounts?